A Few Minutes With Jaguar Design

Photography by ©2015 Ron Avery

Jaguar lineup 2

Jaguar has long been known for creating stunning cutting edge machines built for the road and the track. From the groundbreaking E-Type of the 1960-70s to the highly anticipated return of the Jaguar sports car with the F-Type, Jaguar has been building machines of unrivaled style and performance for well over 50 years.

Just recently, Jaguar took over a small, idyllic piece of Art Center College of Design’s Pasadena, CA campus to give students an up-close and personal look at the most famous cars from the automaker including the C, D, E and F-Type.

Not only did this allow for access to Jaguar’s design team, but we were honored to have our little red E-Type used as the primary example of that particular model.

Below are a few questions I asked Jaguar Design and answers on design specific ideas and more background of the Art Center event.

Jaguar bonnets

TA: Looking back at the design of the C, D and E-Type, do you consider the work of Malcolm Sayer the work of a stylist or an aerodynamicist?

JD: Very much an aerodynamicist. Malcolm Sayer had a powerful obsession with details. Each vehicle was laborious calibrated to create the purest form possible. They have since become the shapes we know and love today.

TA: Between the C, D and E-Type, which of those best stands out as the pinnacle of Jaguar design philosophy in that era?

JD: Each has made a significant impact on design philosophy for Jaguar over the years, but the most iconic is, without a doubt, the E-Type. It’s been the cornerstone of post-war Jaguar design since its debut in addition to being well-respected amongst collectors, enthusiasts and even our competitors over the decades.

TA: For those who weren’t there, can you give a little background into what the purpose of the event was?

JD: The purpose of our visit to Art Center College of Design and the Academy of Art was to kick off a design exercise where students have the opportunity to create a true iconic Jaguar sports car for the year 2030 and beyond. We are encouraging students to envision what a sports car will look like in a sea of vehicles positioned to be “driverless” or pure utility. At the same time, we are looking to see what the Jaguar design identity could look like in the future.

steering wheel detail

Jaguar bonnets open


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